Mr Gabriel Muli is the founder and the Managing Director of Elex Products Limited.
Mr Muli is a certified accountant (CPA-K) who has worked in senior positions with multinational corporates for over 20 years before his becoming an entrepreneur.
Having worked with leading corporates, he identified hygiene and sanitation gaps that were not being met by the then detergents manufacture in the market at the time.
It was at that point that he established Elex Products Limited– A leading detergents manufacturing company in the year 2002.
In his leadership, the company has gradually grown through research and innovation of hygiene & sanitation solutions thus producing quality detergents with over 7 brands and 50 products being distributed locally and across the East African Region.
Over the years, the company has continually provided employment to over 100 staff directly or indirectly both in Kenya and East Africa at large. In 2019 he established an economic empowerment programme duped as Ajira Biashara Programme which is a simple detergent distribution business model that encourages individuals to establish small businesses by selling Elex products and earn a profit. This programme targets industrious individuals (Ajira Biashara Champions) who are willing to start small and grow big
His contribution to society through his transformative leadership as a board chairman in several secondary schools and churches is a force to reckon with. He believes in mentoring and empowering young people to become leaders and excel in different economic spaces.
He is a charismatic leader, a mentor and passionate entrepreneur.