Mrs. Ruth Muindi is the co-founder and the customer relations director at Elex products Limited.
Together with Mr. Muli, they have been able to transform Elex products from a humble detergents company founded in the early 2000s into a now fast growing detergents manufacturer serving the Kenyan market and beyond.
Mrs. Muindi started off her career journey as a teacher with 17years of experience and later transitioned to the corporate business space. She then joined Strathmore University from which she was awarded a BSc. Leadership and Management degree.
Under her leadership, the company has been able to improve its customer relations efforts and spearheaded the implementation of a functional call center in order to efficiently and effectively respond to all customer inquiries in real-time.
Ruth has spearheaded many innovations at the company including the establishment of the Cerrazo Brand which is Kenya’s number 1 tile cleaner and currently one of the Elex key brands.
It is under her leadership that Elex has been able to partner with different clients in retail outlets like supermarket chains and corporate sectors like hotels, schools, hospitals, etc.
Her passion for women’s empowerment is unmatched and aims to mentor more women to become leaders.